5 SEO Best Practices That Could Double Your E-Commerce Sales

Competition is constantly intense in the E-commerce industry. Everyday thousands of new E-commerce websites go live on the internet however only few survive. That some of them compete with giants such as Amazon, Flipkart and Alibaba, to name a few, puts intense pressure on survival.
Most e-commerce businesses believe that it only requires a good UX web development, web design and thousands of the products listings to achieve substantial traffic. Many are hesitant to invest in search engine optimization (SEO), which today has become the most essential ingredient for success in this industry.

5 SEO Best Practices That Could Double Your E-Commerce Sales

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Online businesses have pushed to optimize their search engine strategies to better target the right kinds of traffic to great success. SEO has reached such a degree of familiarity that even individuals whose profession falls far outside the realm of digital marketing can understand the relationship between keywords and their listing on search engine results.

SEO is more essential than ever and is a principal pillar of online advertising and marketing. It is an investment that will reap strong returns in the hands of a capable webmaster.

Below are some effective SEO practices to enhance your e-commerce website performance:

1. In-depth Keyword Research :

Keywords are words or phrases that describe the context and the content of your website. Ignoring keyword research, including analysing your competitors’ keywords, can be fatal for your e-commerce website. However, they all are not equally effective.

Here are some aspects you need to consider while doing keyword research:

• Find the keyword for your homepage and product pages

To optimize the most important pages of your website; relevancy, ranking difficulty and search volume are the most important factors to consider. Go for the keywords that are highly relevant to your brands and products.

• Pinpoint the keywords for internal and external blog topics

Blogs can help you a lot with traffic and better SEO. Blog content assists in ranking because of the additional keywords that might not find a place on your main website. Focus more on creating keyword rich content.

• Avoid keyword page collision

Sometimes multiple pages of the same website try to get ranked for the same keyword. It confuses the search engines and weakens your ability to obtain traffic for that particular keyword. You can avoid this collision by listing each page of your website on a spreadsheet against the keywords you are trying to rank for so that there is no doubling of keywords.

2. Avoid using same exact description as provided by manufacturer

The product description must be complete in any E-commerce site. Adding exact description as provided by the manufacturer can create a duplicate content issue and this can affect our ranking in search engines. The product description must contain a comprehensive text description of the product so that it will cover all the keyword rich content and make help to get indexed in the search engines.

Product reviews

Always include product review on each product page. Product review is something that the buyer is always looking for. If your site is not providing sufficient product reviews, you will lose a large percentage of buyer. Most importantly, it also creates trust issues. The best advantage of adding product review that you will get a large amount of free and unique content that will help your overall SEO effort.

3. Add social media account buttons

Adding social account buttons on your e-commerce website is the best practice to follow. It also gives Google a good signal and authentication of the website. Adding all Facebook, Google+, Twitter and Instagram account buttons not only improves your ranking but also adds trust for the user. It also makes easy to share your new content with users on the social media where there will be possibility for the content to be re-shared and gain more natural backlinks.

4. Off-page activities and inbound links

Create an off-page strategy to ensure that inbound links are constantly built. Link building is a key success factor in SEO. There are several ways, such as a guest post, sponsored content, product reviews, press release and even internal linking. The higher the number of backlinks, the more the authority of your website.

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