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Mobile App Store Optimization: How to improve visibility in mobile web search

Do you want to improve your mobile app downloads for free? You have put all your efforts in making a great app, but still you are unable to reach the level where you get a high number of free downloads for your App. To help you in this process, below are some pointers for improving visibility in Mobile web search.

Most users were unaware about mobile app indexing till Google announced their new mobile-friendly update “Mobilegeddon” on April 21st, 2015. It indicates that Google will expand the use of mobile friendliness as a main ranking factor and will use the information from indexed apps.

App Indexing Read more

Are you tracking the right metrics for your paid campaign?

Companies spend thousands of dollars each month on paid marketing campaigns. These paid campaigns come in various forms (Text, Image or Video). To make your campaign performance better & successful you have to track and make meaningful changes to metrics such as Click-Through-Rate (CTR),  Cost Per Click (CPC), Conversion Rate (CVR), Cost Per Action (CPA) and Impressions as well as other variables that tell how relevant is your ad content.

Top Metrics for Online Paid Ad Campaigns

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How to Check Domain Authority: 3 tools to use

What is Domain Authority?

In terms of Search Engine Optimization, one of the most important factors that determines a website’s ranking is Domain Authority or Domain Ranking. But what exactly this domain authority and how to calculate or check the domain authority for your website?

Domain Authority is a web metrics which was developed by an analytics company MOZ to predict the probability of your website on google. The score of domain authority ranges from 1 to 100, with higher scores corresponding to greater ability to rank in SERP. Put simply, it shows how likely a site is ranked for a particular keyword, based on the SEO authority it holds.

How does Domain Authority work? Read more

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