How to enhance your Local SEO strategy

When you search for local businesses on Google, what result do you see? Small businesses that you were not aware of? Targeting local areas for placing ads is a highly potent strategy used by smaller businesses. Being able to be found quickly during local searched is critical for them. Local SEO is a very effective strategy for some businesses and can be considered complementary to your other marketing strategies.

Earlier, local businesses relied on tools such as a local advertising, direct marketing, coupons and word of mouth marketing to promote their services and products but these days, with conversations shifting online, businesses are more involved in using internet and social media to promote their services. With Google accounting for 46% of all local searches, implementing a few advance local SEO strategies will be highly beneficial to your business.

 How to enhance your Local SEO strategy

Local SEO to boost your business

Local SEO extend organic SEO with a combination of strategies for promoting services and products on search engines. These local SEO strategies include:

  • Create localized website content:

If your main focus is a local customer or user, make sure you optimize your local search results through your website. The best starting point is keeping your contact details up-to-date so that  it matches the local citation that you will need to claim and manage. This also includes mentioning the town and city where you operate.

Another highly effective way is to have user-generated content on your website such a product review, which search engines love. If you are targeting local keywords then ensure that your website content targets those including images. For instance, tagging an image on a webpage with Dentist-Boston. Including location in alt tag is also effective but never engage in ‘keyword stuffing’.

Optimizing your website for local search results can prove to be a big winner if done correctly. Keep it simple and readable so the search engines naturally index the content for your best results.

  • Claim and optimize the Google Map and Bing Places for business :

How to enhance your Local SEO strategy2

If you want to target a local area and be found in local searches, always claim and verify your Google business listing and Bing places. According to Google, you can improve your ranking via google business page. Google always displays result based on the company’s business page. Similarly, Microsoft offers a local business directory that helps to improve result on Bing search engines. So make sure you claim your listing on Google and Microsoft.

  • Claim local business listing and citation for your business:

In addition, there are various local business directories available on the web. Based on your location, services or product, you can use these listings to promote your business.

Citation is your business reference that can be found online. A local citation is online mention of the name address and phone number (NAP) for your local business. This can occur on local business directories, apps, social media platforms and even any reference websites. By doing citation for your business, a customer can find you more conveniently – this will also improve your search engine ranking.

  • Get online reviews:

Getting positive online review from the customer is a huge online advertising strategy. There are various way to manage your customer review. Google and other search engines want to give users the best customer experience possible and this also helps you to improve ranking for your website. Don’t pay for fake reviews. Also, do not believe anyone who claims to remove bad reviews from Google, which is just not possible. A better strategy is to invest in reputation management. It’s your chance to show the world that your business is proactive and cares about its customers. When you have more than 10 reviews, your Google Local listing will display a score of 0-30 next to your business in search results.

  • Optimize your social profile :

Google+ is not the only social media platform that you should take advantage of to get more exposure for your website. You need to make sure that every social media profile have your physical location, website details along with your business name and contact number so a potential customer can contact you through social media as well.

Apart from Google + platform, Faceook is also one of the best social media platform to get the better exposure for your services. Make sure that your Facebook page is listed as a local business, so that people can check in at your location. When people visit your business, they can Check-in on Facebook on their mobile but if they don’t found, a Facebook can automatically create the business page for your business so make sure you need to claim the business page to get all those Likes and Check-Ins.

  • Create a mobile friendly website :

Most people search local businesses on a mobile device. Your website should be mobile friendly or responsive so that a potential customer can access with a few clicks. Mobile optimization plays a huge role in local SEO and a well-designed responsive website provides a better user experience. Make yours clean and simple with easy to find local information.




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